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There's nothing like Australia promoting its iconic kangaroo when it is slaughtered by the thousands

What immoral hypocrisy we have in Australian Government when one department legitimises mass kangaroo slaughter as a 'kangaroo industry' and promotes 'kangaroo harvesting', while another department promotes the kangaroo as its 'hopping icon.'

Tourism Australia's latest marketing campaign claims to be based on the 'core truth'.
Well how can it be truthful? Tourism Australia needs to drop the kangaroo logo from its advertising while the slaughter continues or else drop its core truth campaign.

Kangaroos are indeed what is 'unique and special' about Australia. It is immoral to slaughter wildlife. It is hypocritical to promote wildlife values while also promoting its slaughter.

One arm of Australian Government condones kangaroo mass slaughter

What immoral hypocrisy when one arm of the Australian Government (Department of Agriculture, Fisheries and Forestry) legitimises kangaroos wildlife slaughter as a 'kangaroo industry' and promotes 'kangaroo harvesting' on the backward colonial excuse that it 'provides jobs'. The Department claims this wildlife trade provides "over 4000 jobs mostly in rural and remote areas."

It claims "of the kangaroos that it allows to be slaughtered 60% of kangaroos are sold as pet meat "mostly for the domestic market." The remainder is exported for human consumption earning $27 million and 30% of kangaroo skins are used domestically with the rest exported as hide, skin and leather worth around $22 million."

The Australian Department of Foreign and Affairs and Trade) likewise advocates kangaroo commercial slaughter, which it euphemistically labels as 'harvesting.' It immorally tries to justify this wildlife slaughter as "due to the introduction of European farming methods." It boasts that "today kangaroo meat and skins are exported all over the world"..the meat exported "to more than 55 countries." - mainly the European Union and Russian markets. As for Kangaroo skins it argues ..."it is ideal for use in the manufacture of high-quality leather goods, including footwear. Because of kangaroo leather’s high tensile strength, it is also suitable for the manufacture of sporting footwear.

Another arm of Australian Government promotes the kangaroo as its 'hopping icon'

Meanwhile, another arm of our Federal Government (Tourism Australia) has the tenacity to adopt the kangaroo as its logo for its national tourism campaign and refer to the kangaroo as 'a hopping icon'?

Tourism Australia's corporate marketing brochure boasts the new campaign is "based on the 'core truth' ...that people travel to experience difference" and so the campaign’s advertising is focused on what is unique and special about Australia.

The campaign research found that the Australian tourism industry said to "show the icons, show the animals, make it fun and friendly."

Australia's tourism industry said 'show the animals, make it fun and friendly'

'Core Truth' campaign under scrutiny

But how can we show Australian animals and at the same time condone killing them by the thousands?

How can the kangaroo be an icon for Tourism Australia when 100 of them were slaughtered under approval by the Department of Environment and Conservation on 5th May 2010 at Preston Beach Golf Club near Mandurah, Western Australia to make way for a golf course development?

A kangaroo joey decapitated by authorities to make way for Prestons Golf Club, Perth

How can the kangaroo be an icon for Tourism Australia when 4000 of them were slaughtered at Belconnen and Majura, near Canberra in 2009 to make way or housing development?

Part of the Fitzgibbon Massacre at Majura and Belconnen outside Canberra 19th May 2009

Australian Tourism can't have its icon and eat it!...not if it is beholden to the 'core truth'.

Tiger Quoll
Snowy River 3885

Kangaroos grazing at Majura outside Canberra before the mass slaughter

Further Reading

Majura Kangaroo Story

Agforce calling for juvenile kangaroos on the menu

Preston Beach Kangaroo Cull

Yet another kangaroo cruelty case

Kangaroo Meat - confessions of a wildlife serial killer

The Kangaroo Industry: Weapon of Choice

Tourism Australia's tormented kangaroo exhibit in Beverley Hills

Kangaroo: The Other Grey Meat

Dame Judi Dench stands up for kangaroos - UK and EU

Our State government appears to be on a campaign to eradicate native wildlife from Victoria, especially kangaroos

Kangaroo Meat Export - ban it and follow the European Parliament's lead on fur seal products!

New Sustainability report criticises kangaroo culling in ACT - says kangaroos protect land from fire

National Code of Practice for the Humane Shooting of Kangaroos and Wallabies for Commercial Purposes


Despite this year being the UN Year of Biodiversity, the decline in koala populations means that they could be extinct in South-east Queensland within the next 20 years. Anna Bligh's government has stood by and watched the koala population of South-east Queensland dwindle as they continue to promote developments and population growth. Now the cassowaries are heading for the same fate!
The southern cassowary belongs to an ancient group of flightless birds that includes Australia's emu, Africa's ostrich and New Zealand's kiwi and now-extinct moa. With only 1000 left in the wild, they depend on habitat restoration and protection from urbanisation and introduced animals. Their best hope is to see some action from Environment Minister Peter Garrett by buying back land designated for housing in the Daintree, north of Cairns, and at Mission Beach to the south. However, the power of the growth lobby is formidable.
There are 23 birds, 4 frogs, and 27 mammal species known to have become extinct since European settlement of Australia. Extinctions are part of evolution, but humans are driving animals and plants to extinction faster than new species can evolve.
The "Nothing like Australia" tourist slogan could become obsolete when our iconic wildlife species are driven to extinction.