A definition of advertising: "The act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.: to get more customers by advertising."
By using conventional broadcasting channels to advertise the Vote Compass, the ABC, in turn, provided access to the biased coverage within the Vote Compass: Proof of the ABC’s Vote Compass Bias?
That biased coverage (1) advertised (for example) the name of the Wikileaks Party but concealed the name of the Stable (now Sustainable) Population Party under the description "other"; despite the latter having more candidates and arguably having a broader impact on the 30 election issues. The Election Issues List also (2) advertised 30 election issues but omitted the Population Growth Management election issue; identified as a Top 15 election issue by the Essential Report, 23 July 2013.