A definition of advertising: "The act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.: to get more customers by advertising."
By using conventional broadcasting channels to advertise the Vote Compass, the ABC, in turn, provided access to the biased coverage within the Vote Compass:
That biased coverage (1) advertised (for example) the name of the Wikileaks Party but concealed the name of the Stable (now Sustainable) Population Party under the description "other"; despite the latter having more candidates and arguably having a broader impact on the 30 election issues. The Election Issues List also (2) advertised 30 election issues but omitted the Population Growth Management election issue; identified as a Top 15 election issue by the Essential Report, 23 July 2013.
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