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Property Council of Australia 2010 campaign to contrast with 2012 spin

The information in this article, which most Australians find quite shocking, has for a couple of years remained at the bottom of a very long article about Melbourne 2030. Since we are working on an article about the Property Council of Australia's latest good cop campaign, it seems very important to draw peoples' attention to the much more naked bad cop Property Council campaign of 2010. We have therefore reproduced the guts of it below. (And below that, another way forward, a counter-growth lobby view.)

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Property Council Powerhouse Update 2010

Here are the main aims of the Property Council of Australia, from their own document, "Powerhouse 2010 Update" downloadable as a powerpoint file here

Don't you love it! Melbourne - and the rest of Australia - under permanent construction.

Ah, the excitement of choking traffic in the mornings; the challenge of breathing in that dust.

The joy of watching your favourite piece of nature paved over.

The engagement of foregoing sleep to write useless submissions to your local member and state government.

Gee, our taxes at work! 33% of my wages. And then, on top of that, there are those rising council rates, that burgeoning homelessness, those skyrocketing rents, those outrageous property prices, that choking traffic...

And, here was their latest 'branch' member - the Victorian Government - in 2010. However you may be certain that every state government in Australia has departments signed up to the Property Council. That is why it is hard to say where government ends and Property Council begins.


A Counter-growth lobby view:

The Problem: Organising against population growth, dispossession and life-threatening hardship as oil and water deplete.

The mainstream media and government are corporatised and represent the interests of the corporate world. We cannot rely on them for information, guidance or to organise. We need to communicate outside of them: Internet, word of mouth, books, films, meetings and markets.

Organising requires comunication between neighbours and kin and power at a local level.

Default human social structure is along kinship lines of family and clan.

• Local Communities with a history together and especially with intact or strong kinship structures have the best chance of organising to survive well.

• Current land-use planning and population programs structurally split- up communities and prevent them from organising.

We need to challenge local laws that stop us having livestock and water for growing food.

• We need to re-design our communities so that we can grow food and keep domestic animals.

• It is vital to get back and conserve full use of suburban land and water. So look out for ways to do this.

The government is public-private corporatising rural land and giving more and cheaper water to their agribusiness program. Agribusiness does not care about you and me; agribusiness quotidienly watches people starve. That is why we have to fight government attempts to retain our water for other uses. We need it.

Laws should be primarily for benefit of local communities, then integrated into region and continent

Inheritance and Land-tenure systems need reform along Roman-law lines, like Western Continental Europe.

Roman-style laws

• Preserve land within families

• Share land equally between men and women

• Minimise land fragmentation and speculation

Basically this means that our inheritance system and land-use allocation and planning system need reform towards:

• male and female equal inheritance,

• prohibition against disinheritance of children (legitmate or illegitimate), and

• leasing to substitute for land-sales


Cheap goods are the baubles to seduce and distract today’s indigenous populations.

Today’s indigenous populations are us.

We who were born here.

Let us not be distracted by beads and baubles.

• Land with water and a stable population and society are what counts.

• Land speculation is a mug’s and a con-man’s game.

• High profits in any field are not sustainable in the long term.

• No society that encourages one class to profit at the expense of all the other citizens is sustainable.

(Linked to from Twitter.

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As a caller on ABC radio this morning said "We are not an oligarchy (pause) Well we are not supposed be ..."

A new report from the Grattan Institute has been discussed in the main media today. This report shows that loneliness in Melbourne is on the increase. With acknowledgement to the Herald Sun today - it lists from the report the contributing factors as inefficient transport networks stealing time and leading to increased commute times and diminished time with family and friends, heavy traffic reducing contact between neighbours, buildings with blank walls on street level , lacking forecourts where people could congregate and interact.

Add to this the push to remove older people from their homes to make way for a greater, younger population and there is a recipe for loneliness. People make their strongest links in young adulthood , when many people might move into an area and raise their children. This is a strongly bonding experience with neighbours especially if children attend the same school. (my observation ) To move away from an area in later years means losing the day to day incidental contacts one has built up.

Add to this the constant upheaval in suburbs from ongoing demolitions and building of new higher density and higher rise buildings with strangers inserted within established communities which cannot help in retaining social cohesion.

An economy based on "developments" means big population and big lobbying power. It's all about profits and growth, using people as resources and using them for their own ends. Cities need to evolve according to human-friendly demands, and according to a balance between environmental resources and management of waste, water and energy. The push to increase population is about using people like livestock, accumulating them for economic benefits.

It's assumed that population growth must be managed, planned for and accommodated.

Our growth rate is government policy, and as such, can and should be changed according to democratic trends and the stresses being placed on cities.

Now there is the concept of vertical cities, with people crammed together living higher and higher to suit opportunities for developers, banks and the property industry.

It's not only the Labor party that needs a wake up call from Anna Bligh's fall. Pushing growth, the selling off of assets for infrastructure, the squeeze on the public's purse, declining living standards, increasing threats on native species, and attacks on democracy were all part of her agenda.

Future elections must address the growth-addiction agenda and developers' power. Politicians must be scrutinised on their policies on population and patriotism before we vote for them. Australia is at a tipping point on whether we go towards a sustainable Australia, to one engulfed by the Asian Century of greed, growth and environmental collapse.

Thank you for this article.
Here is a story of people fighting back in Darebin - although I don't know how they can save this tree now that it has been poisoned. The developer sure should not profit from his rotten attitude to trees and his neighbours.

Click on the link that says 'untitled' to see the video.

Untitled from adrian_climber on Vimeo.

At the end of the video-news story the developer-owner of the block with this outstanding tree says that he can't understand why he shouldn't destroy it since it is on his property. That is the problem with this kind of view of private property; it allows people to ignore the surrounding community and to destroy the common wealth for a few lousy pennies.

And this situation in Darebin is a small example of the values that your article shows the Property Council mandate and champion. They are ferals and need to be controlled. They are no better for Australia than foxes and cane toads.

Property prices over the past two decades have risen far faster than wages. Logic suggests this is not sustainable as it requires home buyers to take out ever larger loans to buy homes, all based on the comfortable assumption that they are sitting on an asset who's value is rising faster than the interest on their loans. This is an investment bubble of monstrous proportions. Most of Australian society has apparently bought into it. The newspapers treat stability in house prices as aberrant, extravagant increases as good and normal. This bubble has to burst, and when it does most of these property developers are going to go broke. The banks are going to find they've loaned out massive amounts of money on assets whose values are mostly illusion. This is a disaster waiting to happen.